Why Your Homepage Isn’t Converting (And How to Fix It)
🚀 Hosted by: Mark Kilens, Co-Founder at TACK
🎤 Speakers: Garrett Jestice, Founder Prelude Marketing
Overview
Your homepage is often the first—and sometimes only—chance to convince a buyer you’re the right fit. In this session, Garrett broke down the anatomy of a high-converting homepage, the four messaging layers you need to align, and the common traps companies fall into when trying to “say everything.” He even live-reviewed the EasyLlama homepage to apply the principles in real time.
🎥 Watch the full recording above
Check out the full slides of the webinar
What You’ll Learn
🔹 The 4 Messaging Layers That Power a Homepage
-
Point of View: What painful problem are you solving?
-
Positioning: Who is it for? Where do you play?
-
Messaging: What do you say to show value?
-
Copy: How do you say it simply and emotionally?
🔹 Why Most Homepages Miss the Mark
Generic messaging kills clarity. Your homepage must answer:
-
What is it?
-
Who is it for?
-
What’s the main value?
-
What makes it different?
🔹 Tools to Build a Clear Point of View
Use frameworks like the 5Ws and problem personification to root your messaging in emotional, job-to-be-done language. Clarity beats cuteness, every time.
🔹 Homepage Anatomy: A Section-by-Section Breakdown
Hero → POV → Solution → Social Proof → CTA.
Each section has a job. Avoid mixing metaphors and burying your differentiators. Use ten-second clarity tests to validate.
🔹 Copy That Converts is Written for Barbecues, Not Boardrooms
Punch up your copy by cutting jargon, focusing on one key takeaway, and reflecting the exact words your customers use. If it wouldn’t make sense at a BBQ, cut it.
