AI avatars, stat-stuffed content, and the editor’s revenge: GTM unpacks what not to do in 2024
AI tools are getting good—too good—but most content still sucks. In this week’s GTM NewsDesk, Nick and Mark go deep with Amanda Natividad to dissect what makes content actually matter (hint: it’s not the algo).
Recap:
In Segment 1, Nick and Mark confront the uncanny rise of AI-generated videos. One creator’s real vs. AI doppelgänger fooled even them—raising serious questions about content scaling, ethics, and identity. AI may be the next political fault line, and the GTM crew doesn’t shy away from the implications.
In Segment 2, SEMrush’s content stats come under fire. The takeaway? Long-form content might get traffic, but bloated, insightless posts are killing attention spans. Mark stresses editing as the make-or-break skill most execs don’t understand—while Amanda champions brevity and clarity. Her advice: write it, then cut it by 30%. “That blog post? Could’ve been a tweet.”
Segment 3 features a sharp back-and-forth on people-first content vs. algorithm-first content. Amanda dismantles exec misconceptions: content ≠ instant leads. Content is brand, distribution, and trust-building—especially in a zero-click world. Want performance? Think long-term resonance, not short-term metrics.
Takeaways:
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AI avatars are visually indistinguishable—but ethical clarity is key.
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Content bloating is rampant; editing is a strategic weapon, not an afterthought.
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Stats without stories = mental noise. Add narrative or don’t bother.
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People-first > algorithm-first. SEO is guidance, not gospel.
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Execs expecting content to directly convert are still stuck in 2010.
EXCLUSIVE CONTENT
