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GTM NewsDesk
AI Job Takeover, NBA's Media Shift, & Marketing Leadership

Is AI actually helping us be more productive? What can we learn from the NBA's recent marketing moves? And we’re joined by Katie Foote, CMO of CaptivateIQ.

LIVE SESSION

Interactive Demo Centers: The Marketer’s Blueprint for High-Converting Buyer Journeys

FEBRUARY 19th, 2 PM ET

Marketers, it’s time to rethink how you engage buyers. Interactive demo centers aren’t just a tool—they’re your competitive edge in creating buyer journeys that educate, convert, and drive revenue. Join Jason Oakley, Eric Holland, and Mark Kilens as they reveal advanced strategies for marketers who are ready to make an impact.

On-demand webinars

Check out our latest GTM webinars

Why Your Homepage Isn’t Converting And What to Do About It

Why Your Homepage Isn’t Converting And What to Do About It

A step-by-step playbook—POV, positioning, messaging, copy, and layout—that transforms any B2B homepage into a high-clarity, high-conversion...

Why Your Homepage Isn’t Converting And What to Do About It
Mark Kilens

June 11, 2025

Webinar
How to Build a High-Converting Demo Center

How to Build a High-Converting Demo Center

Learn how to plan, structure, and optimize a high-converting demo center—from copy tips to CTAs to analytics—based on real examples from to...

How to Build a High-Converting Demo Center | Webinar Recap
Mark Kilens

February 20, 2025

Webinar
Grow With Customer Trust - Activate Happy Buyers To Close More Deals

Grow With Customer Trust - Activate Happy Buyers To Close More Deals

Learn how B2B teams can drive repeatable growth by operationalizing customer advocacy, using real-time signals and intentional journey desi...

Grow With Customer Trust_ Activate Happy Buyers To Close More Deals
Mark Kilens

February 06, 2025

Webinar

Learn More About GTM

Browse our latest blogs about GTM

TACK Masterclasses Exclusive Preview

We want to help YOU become a GTM leader. The first step to getting there? Joining TACK Insider and consuming all of this amazing content. You won't be disappointed. 

Resource Center

B2B Creator School

The People-First Model for GTM Creators

The People-First Model for GTM Creators

People-first Go-To-Market (GTM) for creators is basically a way to sell your content by putting people at the heart of everything. It's say...

The People-First Model for GTM Creators
Nick Bennett

December 16, 2024

B2B Creator School
Guide to Personal Branding For Creators

Guide to Personal Branding For Creators

Your Personal Brand is one of your most valuable assets as a Creator. This course will teach you how to intentionally craft a brand that wo...

Guide to Personal Branding For Creators
Nick Bennett

December 16, 2024

B2B Creator School
How To Create Sustainably At Scale

How To Create Sustainably At Scale

Creating one piece of content is hard. Figuring out how to build a scaleable content machine — something that helps you create awesome con...

How To Create Sustainably At Scale
Nick Bennett

December 16, 2024

B2B Creator School

Transform Your Go-to-Market With The Power of Influencers and Creators

Turn influencers and creators into your greatest growth drivers. Proven strategies for measurable impact and more people-first marketing. 

B2B Influencer Marketing by Nick Bennett

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Case Studies

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YouTube

How we helped YouTube increase app installs by 24% in less than 30 days

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Google

How we helped Google to increase conversion rate on G-Suite by 25%

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