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GTM NewsDesk
AI Job Takeover, NBA's Media Shift, & Marketing Leadership

Is AI actually helping us be more productive? What can we learn from the NBA's recent marketing moves? And we’re joined by Katie Foote, CMO of CaptivateIQ.

LIVE WEBINAR

Grow With Customer Trust: Activate Happy Buyers To Close More Deals

JANUARY 28th, 1 PM ET

Join Mark Kilens from TACK and Jeff Reekers and Gianna Scorsone from Champion as they show you how to stand out when buyers face many choices. Learn what today’s buyers expect before they make a decision. Discover how to find hidden customer advocates, empower them to share their experiences, and measure the results.

On-demand webinars

Check out our latest GTM webinars

Unlocking GTM Success Activating and Growing Audiences with Owned Media

Unlocking GTM Success Activating and Growing Audiences with Owned Media

Discover how owned media can revolutionize your GTM strategy by fostering authentic audience connections and driving long-term growth.

Unlocking GTM Success Activating and Growing Audiences with Owned Media
Mark Kilens

December 19, 2024

Webinar
How Customer Marketing is the Secret to New Customer Acquisition

How Customer Marketing is the Secret to New Customer Acquisition

Learn how customer marketing can drive new customer acquisition by leveraging existing customer satisfaction, advocacy, and referrals for s...

How Customer Marketing is the Secret to New Customer Acquisition
Mark Kilens

December 19, 2024

Webinar
The Death of Marketing Attribution: How to Measure People-first GTM

The Death of Marketing Attribution: How to Measure People-first GTM

This article recaps a webinar with Rand Fishkin, discussing the demise of traditional digital attribution models and offering actionable st...

The Death of Marketing Attribution: How to Measure People-first GTM
Mark Kilens

December 19, 2024

Webinar

Learn More About GTM

Browse our latest blogs about GTM

TACK Masterclasses Exclusive Preview

We want to help YOU become a GTM leader. The first step to getting there? Joining TACK Insider and consuming all of this amazing content. You won't be disappointed. 

Resource Center

B2B Creator School

The People-First Model for GTM Creators

The People-First Model for GTM Creators

People-first Go-To-Market (GTM) for creators is basically a way to sell your content by putting people at the heart of everything. It's say...

The People-First Model for GTM Creators
Nick Bennett

December 16, 2024

B2B Creator School
Guide to Personal Branding For Creators

Guide to Personal Branding For Creators

Your Personal Brand is one of your most valuable assets as a Creator. This course will teach you how to intentionally craft a brand that wo...

Guide to Personal Branding For Creators
Nick Bennett

December 16, 2024

B2B Creator School
How To Create Sustainably At Scale

How To Create Sustainably At Scale

Creating one piece of content is hard. Figuring out how to build a scaleable content machine — something that helps you create awesome con...

How To Create Sustainably At Scale
Nick Bennett

December 16, 2024

B2B Creator School

Transform Your Go-to-Market With The Power of Influencers and Creators

Turn influencers and creators into your greatest growth drivers. Proven strategies for measurable impact and more people-first marketing. 

B2B Influencer Marketing by Nick Bennett

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Case Studies

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YouTube

How we helped YouTube increase app installs by 24% in less than 30 days

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Google

How we helped Google to increase conversion rate on G-Suite by 25%

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