Customer trust is the new currency of growth. Today’s B2B buyers don’t trust traditional marketing and sales tactics. Instead, they rely on peer recommendations, customer reviews, and firsthand experiences to make purchasing decisions.
Yet, most companies fail to activate customer trust strategically—missing out on the most cost-effective, high-converting growth channel available.
In this advanced customer-led growth masterclass, you’ll discover how to build a repeatable system that transforms happy customers into active revenue drivers—without relying on expensive ad budgets, cold outreach, or generic marketing campaigns.
Download the slides.
What You’ll Learn (Advanced Strategies & Playbooks)
✅ How to Identify & Activate Your Best Customer Advocates → Find out which customers are most likely to promote your brand and how to engage them in a meaningful way. Learn the behavioral signals that indicate advocacy potential beyond simple NPS scores.
✅ The 3-Part Customer-Led Growth Framework → Implement the Identify, Activate, Measure model to turn passive customers into high-impact brand champions who fuel your pipeline through referrals, testimonials, and social proof.
✅ How to Leverage First-Party Customer Data to Shorten Sales Cycles → Your customers are your most valuable marketing asset. Discover how to tap into their networks, create trust-driven content, and provide real-time buyer validation to increase conversion rates.
✅ Why Traditional Marketing & Sales Channels Are Losing Effectiveness → Cold emails, paid ads, and generic case studies are losing impact in today’s crowded market. Learn how to differentiate your brand with authentic, customer-powered marketing.
✅ How to Measure the Impact of Customer Advocacy (Beyond NPS) → Traditional Net Promoter Scores (NPS) are outdated. We’ll break down real-time engagement metrics, customer sentiment tracking, and revenue attribution models to measure customer advocacy ROI.
Who Should Watch This?
📈 Growth Marketers & Demand Gen Leaders – Looking for an alternative to ad fatigue and diminishing ROI? Learn how to generate pipeline organically through your customer base.
💡 Content & Community Marketers – Want to create more trust-building content? Discover how to turn customer insights into high-converting social proof, testimonials, and UGC.
🔑 CMOs & GTM Executives – Need a scalable strategy to increase customer engagement and retention? Learn how leading B2B brands are prioritizing customer-led growth to drive repeat business and referrals.
Meet Your Experts
🎤 Mark Kilens – Co-Founder, TACK | Demand Gen & GTM Strategist
🚀 Former VP of HubSpot Academy & CMO of Airmeet, Mark has helped scale multi-million-dollar marketing ecosystems through education-driven audience growth strategies.
🎤 Jeff Reekers – CEO & Co-Founder, Champion | Customer-Led Growth Evangelist
🔍 A leading voice in customer-driven revenue models, Jeff has built and scaled high-growth GTM teams that leverage customer advocacy as a primary growth driver.
🎤 Gianna Scorsone – COO & Co-Founder, Champion | Customer Advocacy Expert
📣 With 15+ years in customer marketing and success, Gianna specializes in activating brand advocates to drive measurable impact in pipeline velocity, deal closure, and retention.
