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Welcome to the third and final webinar in our Integrated Campaign Series, focusing on fueling your campaigns to keep performing and creating a lasting pipeline.
Speakers:
- Mark Kilens - Co-Founder of TACK
- Maria Cate - Co-Founder & Chief Business Officer, Cooth
- Melissa Meredith - Founder, Content Creative
Agenda:
- Strengthening your brand archetype
- Activating your brand archetype across channels
- Crafting stories that resonate
- Partnering with customers for sustained success
- Putting customers at the heart of your campaigns
Key Sections and Content Highlights:
Strengthen Your Brand Identity and Archetype
- Define your brand as the space you occupy in the customer’s mind.
- Understand the brand archetypes (e.g., The Creator, The Everyman, The Caregiver).
- Differentiate yourself by refining your brand archetype, purpose, and visual identity.
Craft Stories That Resonate
- Focus on value-based storytelling to create memorable emotional connections.
- Align your content tone and messaging across all touchpoints to maintain consistency.
- Tips on avoiding common pitfalls, such as lack of clear purpose or being too trend-driven.
Fueling Content with Brand Storytelling
- Promise [Brand] - Define your unique brand value and connect emotionally.
- Problem [Customer] - Address customer pain points with empathy.
- Solution [Product] - Position your product as the ultimate solution.
Understanding Audience Needs
- Conduct thorough customer research and identify customer journey stages.
- Balance gated vs. ungated content strategically.
- Activate content across channels: website, social media, newsletters, and more.
Partner with Customers for Sustained Success
- Outline a customer-led growth methodology: Onboard, Partner, Delight.
- Explore a range of strategies, from customer communications to success stories and user groups.
- Highlight Sendoso’s Supersender program as an example of leveraging customer-led growth.
Metrics That Matter:
- List metrics from case studies, customer reviews, and referral influence to guide campaign success tracking.
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