Why Vulnerability is Key to Leading Successful Teams with Brie Aletto

Soft Skills, Strong Teams: How Brie Aletto Builds High-Performance Leadership with Heart

In a world chasing efficiency, Brie Aletto is doubling down on empathy. As CEO of Altvia, she’s proving that high standards and high emotional intelligence aren’t opposites—they’re the formula. In this GTM NewsDesk conversation, Brie breaks down how to build united leadership teams, embrace vulnerability, and hire for scrappiness, not just resumes.

Leading with Humanity: Why Vulnerability Isn’t a Liability

Brie’s leadership journey started with tears—literally. In her first board meeting as CEO, she broke down over a tough talent conversation. But instead of shame, she found strength. With support from her board and a coach, she reframed vulnerability as a superpower. For Brie, true leadership means holding high standards and high compassion. “Hard conversations make for an easy life,” she says, echoing her belief that being clear is the kindest thing a leader can do.

Scrappy Over Shiny: The Trait Brie Hires For

Forget pedigrees. Brie looks for the people raising their hands to get in the game. Her hiring lens centers on scrappiness—those with the “put me in, coach” mindset. She’s still part of every interview process to assess that intangible grit. “You might not have the perfect system today,” she says, “but I want the kind of teammate who’ll build it.”

Leadership Teams Are Built, Not Hired

To Brie, a high-performing leadership team is more than a collection of resumes—it’s a culture. She relies on structured frameworks like “start, stop, continue” to facilitate honest conversations, but the real secret is modeling transparency herself. She sets the tone by showing up authentically, expecting her leaders to follow suit. And when a hire isn’t working? She acts quickly: “When there’s doubt, there’s no doubt.”

EQ Is the Edge: The Shift AI Can’t Replace

As AI automates more of what we do, Brie believes our value lies in how we lead. Emotional intelligence, she says, will soon be the most irreplaceable skill in business. Her focus is on empowering her team to ask better questions, not just provide better answers. “You can’t teach curiosity or care—but you can lead with it,” she notes.

Closing Takeaway:

Brie Aletto’s leadership playbook isn’t about being the smartest person in the room—it’s about creating a room where people feel safe enough to be bold, honest, and accountable. In a B2B world increasingly shaped by AI, her human-first approach is a reminder that connection is the ultimate differentiator.

“Generic is the enemy. If your message doesn’t make your prospect say ‘This is exactly for me,’ you’re in trouble.” — Todd Busler

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