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GTM News Desk

What It Really Takes to Lead a People-First Company with Kate O’Neil

In this GTM NewsDesk recap, explore why true people-first leadership starts internally, how tech lags behind in management, and what VCs are getting wrong about growth.

 

Why Tech Needs a People-First Revolution — Not Just a Rebrand

Too many companies say they’re people-first — but only when speaking to customers. Internally, they remain transactional, reactive, and misaligned. In this GTM NewsDesk episode, Nick Bennett, Mark Kilens, and guest Kate from Opsy unpack what true people-first leadership looks like, why tech is trailing behind industries like insurance and farming, and how VCs might be part of the problem.

People-First Means Internal First: Brands that tout community externally but fail to support employees internally aren’t truly people-first. Sustainable culture starts inside — with psychological safety, clear communication, and leadership that enables, not just manages.

Leadership Is an Operating System: Leadership isn’t charisma or instinct. It’s a system of intentional hiring, onboarding, enablement, and feedback. High-performing companies like HubSpot and Drift invest in repeatable frameworks — not just gut feel.

Tech Has a Management Problem: Despite building the future, tech still lags in cultivating effective people leaders. Industries like agriculture and insurance are often better at developing strong management muscles because they take the craft seriously.

VC Culture May Be the Root Cause: The VC-driven scale-at-all-costs mentality often rewards fast hiring without slow training. The result? Burnout, mismanagement, and poor retention. Until investors value leadership development as much as growth charts, little will change.

People-first leadership isn’t soft — it’s strategic. Building real teams, not just headcount, is the ultimate growth hack. Culture isn’t what you claim. It’s what your employees live.

“The companies that say they’re people-first to their customers but not to their employees are not people-first.” — Kate O'Neil


 




EXCLUSIVE CONTENT

 

 

 

Mark Kilens

Mark Kilens

Mark Kilens is VP of Marketing at EasyLlama and Founder of TACK. TACK modernizes how businesses go-to-market using its proprietary People-first GTM Model. He previously was CMO of Airmeet, VP of Content and Community at Drift, and VP of Marketing and founder of HubSpot Academy. When he’s not working, Mark enjoys plenty of steak and lobster, a round of golf or two, and loves being on snow or in the ocean.

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