AI Job Takeover, NBA's Media Shift, & Marketing Leadership

AI’s Promise, Marketing’s Reality & the Cost of Streaming Everything

This week on GTM NewsDesk, Mark and Nick spotlight two megatrends colliding in real time: the executive-level AI delusion and the media fragmentation crisis. First up: AI won’t save you—unless you invest in enablement. McKinsey and Upwork report that 96% of execs believe AI boosts productivity, but most teams aren’t trained to use it meaningfully. C-suites are mandating adoption, but failing to fund education—making “do more with less” a hollow directive.

Meanwhile, the NBA’s $7B media deal shows what content strategy looks like in the streaming era: platform diversification = reach, but also = friction. Viewers now juggle cable, Amazon, Max, Peacock—paying more than they did pre-streaming. The same applies to brands: omnichannel reach matters, but without cohesive UX, it breaks.

Then, in segment three, marketing veteran Katie Foote (CMO, CaptivateIQ) lays down hard truths for modern CMOs:

• Marketing must balance art and science—ROI and resonance.

• Great CMOs act as “shit umbrellas”: shielding teams from chaos, holding firm on focus.

• The most successful orgs overcommunicate, looping in finance and exec teams early.

Her advice? Stop proving every campaign’s worth with a spreadsheet. Some brand moves are needle-movers—you just won’t always measure them in clicks.

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